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The newly upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n
\n An all-around triple care for barrier, anti-wrinkle, and lifting. It focuses on strengthening the skin barrier damaged by aging and forms a hydrating film to prevent moisture evaporation, building a stable skin foundation. The golden serum texture is rich, smooth, easy to spread and adheres perfectly to the skin, providing long-lasting repair and nourishment for firm, radiant skin from within.

3 in 1 Anti-Aging Care - Skin Barrier, Anti-Wrinkle, Lifting

Hwanyu Imperial Youth Concentrate Serum Set

Promotion Bar

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【10.2-10.14 Shopping Fest】 購買任何還幼系列產品，輸入優惠碼【HWANYU】即享還幼凝顏5件禮

<p>【10.2-10.14 Shopping Fest】Upon purchase of Hwanyu items, enter Promo Code【HWANYU】to get Hwanyu 5-pc Gift</p>

【10.2-10.14 Shopping Fest】 任何購物滿HK$1,010，即享HK$150折扣優惠

<p>【10.2-10.14 Shopping Fest】 Upon purchase of $1,010, Enjoy HK$150 discount</p>

Includes: Bichup Ultimate Recovery NAD Power Ampoule 30ml \n

\n This is the highest concentration product within the entire Bichup collection, infused with 50% highly concentrated anti-ageing core ingredients: NAD Power24™ and NAD+ activators (niacinamide and NMN). When combined with synergistic ingredients such as niacinamide, NMN and AHA, it instantly improves skin texture, fine lines, elasticity and radiance, while also strengthening the skin barrier. It effectively delays skin ageing, repairs the skin barrier and provides antioxidant protection. It also enhances skin elasticity and regenerative capacity, as well as defences, repairing the ‘ageing time lag’ from within and without for comprehensive anti-ageing and skin revitalization.



Ultimate Skin Longevity: 55 Billion NAD+ in One Reversing Drop

Includes: Bichup Anti-Aging Repair Cream 50ml \n
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The refined 3rd generation formula has been enhanced with the addition of the new ingredient NAD Power24™, combined with the existing vigorous ingredient Jayoonbidan™. This potent combination provides comprehensive protection against skin aging and maintains the elastic and youthful skin condition. Jayoonbidan™ contains Cordyceps Militaris, which imparts luster and vitality to the skin, as well as Jayoon Collagen™ which promotes replenishment, absorption, and synthesis of collagen, while the Cedrol ingredient can facilitate the progress of collagen synthesis and improve wrinkles. Through an innovative 3-step delivery system, the formula replenishes collagen in the skin: 1)  Replenishment, 2) Absorption, and 3) Stimulation. This can effectively awaken the skin's innate vitality. With the soft and supple cream texture, it can 360-degrees fit to face, tightening the skin from within for a firm and radiant complexion.

Restore Skin Barrier & Promotes Resilient Youthful Skin

The upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n

\n The eye cream contains highly concentrated herbal ingredients "AnRyunBoSimDan" and Ceramide. It effectively strengthens skin barrier, reduces the appearance of fine lines around the eyes, providing rich nutrients to improve the radiance and elasticity of the skin, keeping it hydrated and smooth for a long time, reversing the signs of aging and reshaping bright and vibrant eyes.


Delicately Nourish & Repair Aging Signs around the Eyes

The upgraded Cheongidan collection addresses skin aging with 5A principles—Anti-Sensitivity, Anti-Oxidant, Anti-Glycation, Anti-Sagging, and Anti-Aging—offering a comprehensive solution that reduces 12 visible signs of aging, including wrinkles, elasticity, radiance, firmness, and more. 
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The formula also carries forward the 2nd generation key anti-aging ingredient CheonGiBiDan12α, the patented brightening complex Pro-Radiance™, and is further upgraded with the exclusive repairing complex CHLOROGEN™ and the powerful whitening and anti-wrinkle ingredient Niacinamide, working in multi-layered synergy to comprehensively revitalize skin's ultimate radiance.
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When used in combination with the toner and emulsion, it delivers outstanding synergistic effects: after 1 hour of use, skin radiance increases by 572%*; after 4 weeks of continuous use, the skin barrier improves by 113%*, cheek elasticity increases by 79%*, dark spots reduce by 38%*, and nasolabial folds and frown lines decrease by 32%*.
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*Test results based on the combined use of  Cheongidan Advanced Rejuvenating Pro-Radiance Balancing Toner and Emulsion / Test institution: P&K Skin Research Center  / Test Period: 2025.12.29-2026.01.28 / Test Subjects: 30 female participants aged 35-69 years old

Unlock 5 Anti-Aging Secrets, Reveal Firm and Luminous Skin

BEST SELLERS

SKINCARE

MAKEUP

HEALTHCARE

COLLECTION

SKIN CONCERN

The Bichup Ultimate Recovery NAD Power Ampoule is the highest concentration product within the entire Bichup collection, infused with 50% highly concentrated anti-ageing core ingredients: NAD Power24™ and NAD+ activators (niacinamide and NMN). When combined with synergistic ingredients such as niacinamide, NMN and AHA, it instantly improves skin texture, fine lines, elasticity and radiance, while also strengthening the skin barrier. It effectively delays skin ageing, repairs the skin barrier and provides antioxidant protection. It also enhances skin elasticity and regenerative capacity, as well as defences, repairing the ‘ageing time lag’ from within and without for comprehensive anti-ageing and skin revitalization. \n

\n The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

1+1 Dual-Effect Rejuvenation, Reverses the Signs of Aging

The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold.

The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.\n
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The refined 3rd generation formula of Bichup Anti-Aging Repair Cream has been enhanced with the addition of the new ingredient NAD Power24™, combined with the existing vigorous ingredient Jayoonbidan™. This potent combination provides comprehensive protection against skin aging and maintains the elastic and youthful skin condition. Jayoonbidan™ contains Cordyceps Militaris, which imparts luster and vitality to the skin, as well as Jayoon Collagen™ which promotes replenishment, absorption, and synthesis of collagen, while the Cedrol ingredient can facilitate the progress of collagen synthesis and improve wrinkles. Through an innovative 3-step delivery system, the formula replenishes collagen in the skin: 1) Replenishment, 2) Absorption, and 3) Stimulation. This can effectively awaken the skin's innate vitality. With the soft and supple cream texture, it can 360-degrees fit to face, tightening the skin from within for a firm and radiant complexion.

Comprehensive 24/7 Anti-Aging Rejuvenation

The formula builds upon the traditional brightening ingredient, pearl extract, by incorporating the exclusive GongJin Solution™. Pearl extract effectively inhibits melanin production and enhances hydration, while GongJin Solution™ infuses the skin with rich nutrients, providing elasticity and balanced oil and moisture care.