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The upgraded Cheongidan collection addresses skin aging with 5A principles—Anti-Sensitivity, Anti-Oxidant, Anti-Glycation, Anti-Sagging, and Anti-Aging—offering a comprehensive solution that reduces 12 visible signs of aging, including wrinkles, elasticity, radiance, firmness, and more. 
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The formula also carries forward the 2nd generation key anti-aging ingredient CheonGiBiDan12α, the patented brightening complex Pro-Radiance™, and is further upgraded with the exclusive repairing complex CHLOROGEN™ and the powerful whitening and anti-wrinkle ingredient Niacinamide, working in multi-layered synergy to comprehensively revitalize skin's ultimate radiance.
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When used in combination with the toner and emulsion, it delivers outstanding synergistic effects: after 1 hour of use, skin radiance increases by 572%*; after 4 weeks of continuous use, the skin barrier improves by 113%*, cheek elasticity increases by 79%*, dark spots reduce by 38%*, and nasolabial folds and frown lines decrease by 32%*.
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*Test results based on the combined use of  Cheongidan Advanced Rejuvenating Pro-Radiance Balancing Toner and Emulsion / Test institution: P&K Skin Research Center  / Test Period: 2025.12.29-2026.01.28 / Test Subjects: 30 female participants aged 35-69 years old

Unlock 5 Anti-Aging Secrets, Reveal Firm and Luminous Skin

The formula builds upon the traditional brightening ingredient, pearl extract, by incorporating the exclusive GongJin Solution™. Pearl extract effectively inhibits melanin production and enhances hydration, while GongJin Solution™ infuses the skin with rich nutrients, providing elasticity and balanced oil and moisture care.

Comprehensive Dullness Treatment for Bright and Flawless Skin

All products are infused with the latest exclusive ingredient, GongJin Solution™. This formulation provides timely nourishment for the growth of elastic skin cells, maintaining a balanced and resilient skin environment while also improving the appearance of wrinkles.

Restores Elasticity, Balances Skin

The newly upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n
\n An all-around triple care for barrier, anti-wrinkle, and lifting. It focuses on strengthening the skin barrier damaged by aging and forms a hydrating film to prevent moisture evaporation, building a stable skin foundation. The golden serum texture is rich, smooth, easy to spread and adheres perfectly to the skin, providing long-lasting repair and nourishment for firm, radiant skin from within.

3 in 1 Anti-Aging Care - Skin Barrier, Anti-Wrinkle, Lifting

Cheonyuldan Ultimate Rejuvenative Collective can improve skin moisture and elasticity, and achieve a more lifted look. It also adds about 24 kinds of CheonGiBiDan ingredients to keep skin moisturized and shiny. Meanwhile, Youth Connect™ technology is adopted to strengthen the anti-oxidant effect, which can revitalizes the skins while adding moisture and radiance.

360° Panoramic Illuminating Lifting Care

The upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n

\n The eye cream contains highly concentrated herbal ingredients "AnRyunBoSimDan" and Ceramide. It effectively strengthens skin barrier, reduces the appearance of fine lines around the eyes, providing rich nutrients to improve the radiance and elasticity of the skin, keeping it hydrated and smooth for a long time, reversing the signs of aging and reshaping bright and vibrant eyes.


Delicately Nourish & Repair Aging Signs around the Eyes

Built on the exclusive GongJin Solution™, this formulation enhances skin elasticity while introducing the new Vital-Lotus™ ingredient. Derived from the flowers and leaves of the lotus, it provides moisturizing and soothing nutrients. Combined with panthenol, ferulic acid, lotus seed extract, and allantoin, this formula hydrates and protects against oxidative stress while calming the skin. It repairs the skin barrier affected by temperature fluctuations and alleviates discomfort caused by the summer heat. Additionally, the unique Moisture-Linking Technology strengthens the moisture barrier, enhancing long-lasting hydration for a vibrant, dewy, and radiant complexion.

Empowered by Vital-Lotus™ , Soothing & Hydrating Treatment

Enriched with wrinkle-care ingredients for the eye area — Oryzanol and Phloretin — this formula enhances the skin's defense against light sensitivity and active oxygen (oxidative stress), promotes collagen synthesis, and improves elasticity around the eyes, effectively reducing wrinkles and pigmentation issues. The addition of ceramide further strengthens the skin barrier, protecting it from external damage. With consistent use, the eye cream significantly improves fine lines and deep wrinkles, reduces dark circles, and enhances the overall radiance of the eye area. Additionally, its unique texture instantly fills the elastomer matrix around the eyes upon application, while light-reflecting properties create a soft-focus effect, immediately concealing fine lines and wrinkles for a visibly improved appearance.

Strengthening Photoaging Defenses for Firmer, Brighter Eyes

Gong Jin Hyang collection is infused with the latest exclusive ingredient, Gong Jin Solution™. This formulation provides timely nourishment for the growth of elastic skin cells, maintaining a balanced and resilient skin environment while also improving the appearance of wrinkles.

Restores Skin Elasticity & Balances Healthy Glowing Skin

The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold. \n
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The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

Awaken with 8 Skin Repairs Overnight

The newly upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n

\n The Imperial Youth Master Cream adopts a low-irritation anti-aging formula, combining ingredients derived from Betaine, Panthenol, and Licorice to enhance anti-inflammatory and moisturizing effects. It features a triple-layer moisturizing film design similar to skin lipids, which prevent moisture evaporation and effectively improves five major signs of aging (fine lines, deep wrinkles, lifting, texture, and elasticity).

Prestigious Anti-Aging Care Combating 5 Major Aging Signs

Set includes: Jin Yul Hyang Anti-Wrinkle Duo Set x 1 (includes Jin Yul Hyang Anti-Wrinkle Enriching Toner 150ml x 1 & 20ml x 1, Jin Yul Hyang Anti-Wrinkle Emulsion 110ml x 1 & 20ml x 1, Jin Yul Hyang Anti-Wrinkle Enriching Cream 10ml x 1, Jin Yul Hyang Essential Cleansing Foam 40ml x 1).\n
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Powered by whole-plant Red Ginseng for enhanced firming, combined with a red essential oil complex and dual peptides, this formula delivers deep, high-nutrition care precisely when wrinkles begin to form. It offers all-round anti-wrinkle benefits, strengthens skin’s defenses against aging, and infuses the complexion with hydrated, elastic firmness.

Deeply nourishing, all-around anti-wrinkle care

Infused with the powerful whole root extract of Red Ginseng, combined with a red essential oil complex and dual peptides, this advanced formula delivers deep hydration and rich nourishment at the critical turning point of skin wrinkles. It provides comprehensive anti-wrinkle care, boosting your skin’s natural defense against aging while infusing it with lasting moisture and elasticity.

Empowered by Red Wild Ginseng , Restoring Skin Firmness & Elasticity

Whole wild ginseng extracts including leaves, stem and root are boiled in royal pottery for 100 hours to ensure the nutrient can penetrate deep into the skin. The precious ingredients also include 11 kinds of youth-preserving herbs, such as ginseng, andrographis, angelica, polygala, Korean dates, goji berry, rehmannia, Chinese asparagus, poria cocos, tribulus terrestris and tangerine peel, etc. to revive, strengthen and reinforce the basal layer of your skin. Redness is reduced and your skin is firmer, plump with improved texture and elasticity, imparting a youthful lustre. \n

\n With its rich yet extremely velvety texture, the deeply hydrating Imperial Youth First Serum soothes tight and dry skin, making it firm, refined and smooth. Rejuvenate and infuse skin with active ingredients within a short space of time. Use with other products of the Hwanyu series to rewrite the age of your skin, eliminating the traces of aging.

Essential First Step to Revitalize & Fortify Youthful Skin Foundation

The rare secret formula for rejuvenating the skin nourishes the skin and contains precious and elixir-like ingredients. It can provide deep repair for the skin in the early stages, effectively stretch the skin's epidermal stratum corneum, regulate and balance the skin's condition, and prepare for subsequent skin care procedures. The texture is moisturizing and nourishing, with high penetration, soft and non-sticky when used, leaving the skin soft and radiant.

Reveal Youthful Luminous Skin with Long-Lasting Hydration & Elasticity

Anti-Aging

Youthful Radiance

Hydration & Soothing

Brightening / Spot Correction

Fine Lines / Wrinkles

Elasticity

Nourishing

Refining & Lifting

UV Protection

SKIN CONCERN

Makeup Remover / Cleanser

First Step Serum

Toner & Emulsion / Cream

Essence / Ampoule

Eye Care

Mask

Special Care

Sun Care

Body Care

PRODUCT TYPE

Bichup

Hwanyu

Cheonyuldan

Cheongidan

Royal Regina

Jin Yul Hyang

Gong Jin Hyang

Gong Jin Hyang Soo

Gong Jin Hyang Seol

Gong Jin Hyang Mi

UV Ultimate

COLLECTION

購物車頁去逛逛

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4个服务

【7.22-7.31 SUMMER FLASH】全店精華即享8折!

<p>【7.22-7.31 SUMMER FLASH】Enjoy 20% off on All Serum!</p>

Includes: Bichup Ultimate Recovery Youth Serum 50ml\n
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The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold. \n
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The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

Includes: Bichup Anti-Aging Repair Cream 50ml \n
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The refined 3rd generation formula has been enhanced with the addition of the new ingredient NAD Power24™, combined with the existing vigorous ingredient Jayoonbidan™. This potent combination provides comprehensive protection against skin aging and maintains the elastic and youthful skin condition. Jayoonbidan™ contains Cordyceps Militaris, which imparts luster and vitality to the skin, as well as Jayoon Collagen™ which promotes replenishment, absorption, and synthesis of collagen, while the Cedrol ingredient can facilitate the progress of collagen synthesis and improve wrinkles. Through an innovative 3-step delivery system, the formula replenishes collagen in the skin: 1)  Replenishment, 2) Absorption, and 3) Stimulation. This can effectively awaken the skin's innate vitality. With the soft and supple cream texture, it can 360-degrees fit to face, tightening the skin from within for a firm and radiant complexion.

Restore Skin Barrier & Promotes Resilient Youthful Skin

BEST SELLERS

SKINCARE

MAKEUP

HEALTHCARE

The Bichup Ultimate Recovery NAD Power Ampoule is the highest concentration product within the entire Bichup collection, infused with 50% highly concentrated anti-ageing core ingredients: NAD Power24™ and NAD+ activators (niacinamide and NMN). When combined with synergistic ingredients such as niacinamide, NMN and AHA, it instantly improves skin texture, fine lines, elasticity and radiance, while also strengthening the skin barrier. It effectively delays skin ageing, repairs the skin barrier and provides antioxidant protection. It also enhances skin elasticity and regenerative capacity, as well as defences, repairing the ‘ageing time lag’ from within and without for comprehensive anti-ageing and skin revitalization. \n

\n The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

1+1 Dual-Effect Rejuvenation, Reverses the Signs of Aging

The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold.

The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.\n
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The refined 3rd generation formula of Bichup Anti-Aging Repair Cream has been enhanced with the addition of the new ingredient NAD Power24™, combined with the existing vigorous ingredient Jayoonbidan™. This potent combination provides comprehensive protection against skin aging and maintains the elastic and youthful skin condition. Jayoonbidan™ contains Cordyceps Militaris, which imparts luster and vitality to the skin, as well as Jayoon Collagen™ which promotes replenishment, absorption, and synthesis of collagen, while the Cedrol ingredient can facilitate the progress of collagen synthesis and improve wrinkles. Through an innovative 3-step delivery system, the formula replenishes collagen in the skin: 1) Replenishment, 2) Absorption, and 3) Stimulation. This can effectively awaken the skin's innate vitality. With the soft and supple cream texture, it can 360-degrees fit to face, tightening the skin from within for a firm and radiant complexion.

Cheongidan Advanced Rejuvenating Pro-Radiance Set

Gong Jin Hyang Seol Brightening Duo Set

Gong Jin Hyang Firming Duo Set

Hwanyu Imperial Youth Concentrate Serum Set

Cheonyuldan Ultimate Regenerative Duo Set

Hwanyu Imperial Youth Contour Eye Cream Set

Gong Jin Hyang Soo Hydrating Set

Cheongidan Rejuvenating Pro-Radiance Eye Cream Set

Gong Jin Hyang Firming Set

Bichup Ultimate Recovery Youth Serum Set

Gong Jin Hyang Soo Hydrating Duo Set

Hwanyu Imperial Youth Master Cream Set

Jin Yul Hyang Anti-Wrinkle Duo Set

Jin Yul Hyang Anti-Wrinkle Set

Hwanyu Imperial Youth First Serum Set

Hwanyu Imperial Youth Duo Set