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The upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n

\n The eye cream contains highly concentrated herbal ingredients "AnRyunBoSimDan" and Ceramide. It effectively strengthens skin barrier, reduces the appearance of fine lines around the eyes, providing rich nutrients to improve the radiance and elasticity of the skin, keeping it hydrated and smooth for a long time, reversing the signs of aging and reshaping bright and vibrant eyes.


Delicately Nourish & Repair Aging Signs around the Eyes

The newly upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n
\n An all-around triple care for barrier, anti-wrinkle, and lifting. It focuses on strengthening the skin barrier damaged by aging and forms a hydrating film to prevent moisture evaporation, building a stable skin foundation. The golden serum texture is rich, smooth, easy to spread and adheres perfectly to the skin, providing long-lasting repair and nourishment for firm, radiant skin from within.

3 in 1 Anti-Aging Care - Skin Barrier, Anti-Wrinkle, Lifting

The newly upgraded 5th Generation Hwanyu Collection is the first to introduce the revolutionary ingredient, TIMELESS LONGEVITY™, and incorporates with Aging RX Technology™, it effectively eliminates senescent cell. \n

\n The Imperial Youth Master Cream adopts a low-irritation anti-aging formula, combining ingredients derived from Betaine, Panthenol, and Licorice to enhance anti-inflammatory and moisturizing effects. It features a triple-layer moisturizing film design similar to skin lipids, which prevent moisture evaporation and effectively improves five major signs of aging (fine lines, deep wrinkles, lifting, texture, and elasticity).

Prestigious Anti-Aging Care Combating 5 Major Aging Signs

The rare secret formula for rejuvenating the skin nourishes the skin and contains precious and elixir-like ingredients. It can provide deep repair for the skin in the early stages, effectively stretch the skin's epidermal stratum corneum, regulate and balance the skin's condition, and prepare for subsequent skin care procedures. The texture is moisturizing and nourishing, with high penetration, soft and non-sticky when used, leaving the skin soft and radiant.

Reveal Youthful Luminous Skin with Long-Lasting Hydration & Elasticity

Whole wild ginseng extracts including leaves, stem and root are boiled in royal pottery for 100 hours to ensure the nutrient can penetrate deep into the skin. The precious ingredients also include 11 kinds of youth-preserving herbs, such as ginseng, andrographis, angelica, polygala, Korean dates, goji berry, rehmannia, Chinese asparagus, poria cocos, tribulus terrestris and tangerine peel, etc. to revive, strengthen and reinforce the basal layer of your skin. Redness is reduced and your skin is firmer, plump with improved texture and elasticity, imparting a youthful lustre. \n

\n With its rich yet extremely velvety texture, the deeply hydrating Imperial Youth First Serum soothes tight and dry skin, making it firm, refined and smooth. Rejuvenate and infuse skin with active ingredients within a short space of time. Use with other products of the Hwanyu series to rewrite the age of your skin, eliminating the traces of aging.

Essential First Step to Revitalize & Fortify Youthful Skin Foundation

Anti-Aging

Youthful Radiance

Hydration & Soothing

Brightening / Spot Correction

Fine Lines / Wrinkles

Elasticity

Nourishing

Refining & Lifting

UV Protection

SKIN CONCERN

Makeup Remover / Cleanser

First Step Serum

Toner & Emulsion / Cream

Essence / Ampoule

Eye Care

Mask

Special Care

Sun Care

Body Care

PRODUCT TYPE

Bichup

Hwanyu

Cheonyuldan

Cheongidan

Royal Regina

Jin Yul Hyang

Gong Jin Hyang

Gong Jin Hyang Soo

Gong Jin Hyang Seol

Gong Jin Hyang Mi

UV Ultimate

COLLECTION

購物車頁去逛逛

Promotion Bar

4个服务

【5.15 – 5.31 寵愛肌膚】凡購物滿$1,200，輸入優惠碼【LOVE】即享限定水凝6件禮

【5.15 – 5.31 LOVE is in the AIR】Upon HK$1,200 spending, enter Promo Code【LOVE】to enjoy FREE Heart Keyring + Hydrating 5-pc Gift

【5.15 – 5.31 寵愛肌膚】拱辰享系列套裝 限時75折

【5.15 – 5.31 LOVE is in the AIR】Gong Jin Hyang Value Sets 25% OFF

【5.15 – 5.31 寵愛肌膚】凡購物滿HK$2,500，即享HK$520折扣優惠

【5.15 – 5.31 LOVE is in the AIR】Upon HK$2,500 spending, enjoy $520 discount

The renowned Bichup Self-Generating Anti-Aging Concentrate, after the launch of its pioneering first generation, has accumulated an impressive tally of over 9.8 million units sold. \n
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The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

Awaken with 8 Skin Repairs Overnight

The refined 3rd generation formula has been enhanced with the addition of the new ingredient NAD Power24™, combined with the existing vigorous ingredient Jayoonbidan™. This potent combination provides comprehensive protection against skin aging and maintains the elastic and youthful skin condition. Jayoonbidan™ contains Cordyceps Militaris, which imparts luster and vitality to the skin, as well as Jayoon Collagen™ which promotes replenishment, absorption, and synthesis of collagen, while the Cedrol ingredient can facilitate the progress of collagen synthesis and improve wrinkles. Through an innovative 3-step delivery system, the formula replenishes collagen in the skin: 1)  Replenishment, 2) Absorption, and 3) Stimulation. This can effectively awaken the skin's innate vitality. With the soft and supple cream texture, it can 360-degrees fit to face, tightening the skin from within for a firm and radiant complexion.

Restore Skin Barrier & Promotes Resilient Youthful Skin

Set Includes: Cheonyuldan Ultimate Regenerative Duo Set (Includes Cheonyuldan Ultimate Rejuvenative Balancer 150ml & 25ml x 1, Cheonyuldan Ultimate Rejuvenative Emulsion 110ml & 25ml x 1, Cheonyuldan Ultimate Regenerative Essence 8ml x 1, Cheonyuldan Ultimate Regenerative Cream 10ml x 1).

Deeply nourishing, plump, and perfectly balanced

BEST SELLERS

SKINCARE

MAKEUP

HEALTHCARE

The Bichup Ultimate Recovery NAD Power Ampoule is the highest concentration product within the entire Bichup collection, infused with 50% highly concentrated anti-ageing core ingredients: NAD Power24™ and NAD+ activators (niacinamide and NMN). When combined with synergistic ingredients such as niacinamide, NMN and AHA, it instantly improves skin texture, fine lines, elasticity and radiance, while also strengthening the skin barrier. It effectively delays skin ageing, repairs the skin barrier and provides antioxidant protection. It also enhances skin elasticity and regenerative capacity, as well as defences, repairing the ‘ageing time lag’ from within and without for comprehensive anti-ageing and skin revitalization. \n

\n The latest 4th generation of Bichup Ultimate Recovery Youth Serum continues to harness the revered ingredient Jaha Bichup Complex™, through the collagen biosynthesis and increase of dermal cells vitality, to promote skin regeneration. The new formula has been enhanced with the core anti-aging ingredient NAD Power24™. With 10% highly concentrated NAD Power24™ infused in each bottle, it effectively addresses the 10 key signs of skin aging (anti-oxidation, skin smoothness improvement, wrinkle correction, skin elasticity enhancement, skin firming and lifting, radiant enhancement, skin transparency, moisturization, skin barrier restoration, and skin reinforcement). The light -weighted serum bring a non-sticky texture and closely fitting application experience to skin, and to help restore the balanced state of skin that may have been disrupted by the aging process. It activates 24/7 continuous repair and reinforcement of the skin barrier* , maintaining a youthful, supple and healthy complexion.

1+1 Dual-Effect Rejuvenation, Reverses the Signs of Aging

The formula builds upon the traditional brightening ingredient, pearl extract, by incorporating the exclusive GongJin Solution™. Pearl extract effectively inhibits melanin production and enhances hydration, while GongJin Solution™ infuses the skin with rich nutrients, providing elasticity and balanced oil and moisture care.

Comprehensive Dullness Treatment for Bright and Flawless Skin

GIFT & SETS

ROYAL CLUB

OUR STORY

Hwanyu Imperial Youth Contour Eye Cream Set

Hwanyu Imperial Youth Concentrate Serum Set

Hwanyu Imperial Youth Master Cream Set

Hwanyu Imperial Youth Duo Set

Hwanyu Imperial Youth First Serum Set